With the rapid development of cross-border e-commerce, the conditions for cross-border e-commerce in Europe and the United States have been very mature in recent years, and it has gradually transformed from the Blue Sea market to the Red Sea market.However, globally speaking, cross-border e-commerce in Africa, the Middle East, South America and other regions is just emerging. In Africa, cross-border e-commerce is the most common entrepreneurial project at present, with a large number of players flooding in every year.

At an event recently held to interpret opportunities for cross-border e-commerce in Africa, Jumia marketing manager William said the population will total 1.2 billion in 2019 and 2.5 billion in 2050, with an average age of 20.The middle class is expected to grow by 80% between 2020 and 2030.With the highest economic growth, Africa accounts for 4 percent of the world's second fastest growing economy after East Asia.By 2034, Africa will have the largest labor force, with 1.1 billion people of working age.Smartphone usage grew 70 percent from 2016 to 2017, with more than 465 million Internet users.One store for every 67,000 people, compared with one for every 1,000 people in the United States.In terms of urbanization, 45 percent of Africans will be living in urban areas by 2030.In terms of infrastructure construction, investment in infrastructure increased by 70% from 2007 to 2017.

The McKinsey report predicts that e-commerce in Africa's major markets will account for 10% of total retail sales, or $300 billion, by 2025.Another forecast predicts that online retail sales in Africa will grow by 40% a year over the next decade.Of these, Southern Africa will be a key market in the future, as the region's population is close to 1 billion.

William provides detailed advice on corporate selection.As in countries such as Ghana, Kenya, Nigeria, ivory coast, choose product guidelines include hot category male sports shoes, men's leather shoes, slippers, men's watch, man T-shirt, ornaments, jewelry, demand category men's suit and lady flat shoes, lady shoes, lady shoes, children's clothing, children's shoes, ladies bags, wallets, etc.In Morocco, Egypt, Uganda, Senegal and other countries, popular categories include men's sports shoes, men's leather shoes, watches, women's shoes.The categories of demand include men's sports shoes, men's leather shoes, men's casual shoes, women's flat shoes, women's high heels, women's sports shoes, women's bags/backpacks, watches, men's long sleeves/coats/formal wear, women's skirts/autumn/winter coats, and down jackets.

"Companies can choose their products according to their own circumstances. The Internet market in Africa is still a very promising market, and if e-commerce companies can take action quickly and decisively, they can capture a lot of opportunities."William said.